Writers are going to have to behave more like editors in very short order. Last week Goldman Sachs CEO David Solomon said their core IPO documents are being created with AI to the tune of 95%. This is just the tip of the iceberg. In very short order, all writing will be done via AI. So what is our role as writers? We have to become editors. Our job will be to take AI writing and make it better with our intuition.

2025 is upon us so one question...what are you working on this year? For me: Works.xyz - continuing to build my agency TryWrite.ai - building a AI press release writing tool TryMedia.ai - building out my PR media database TryJournalists.ai - building a tool to help find journalists TryCreators.ai - building a tool to help find creators It's going to be busy!

Hey all, Wishing everyone a happy holidays and new year. Has been interesting learning about PR together. 2025 is set for a even more important one with the full onset of AGI perhaps. Have a good one! -Alex

I am thinking of cold emailing reporters with press release about a free tool that I’ve created. The tool will help people with food allergies dine out safely over holidays. I am wondering if it’s too late for outreach and I should just focus on SEM or forum posts. I am thinking of using Brandpush (alternative suggestions are welcome :) for press release. If I do outreach, I am thinking of including key facts that can help in article creation. Any other tips that can help increase possibility of coverage? Thank you in advance.