Sep 11 • General discussion
The Digital Trojan Horses Formula
I’m about to give you a complete strategy that turns YouTube channels from content graveyards into automated client-generating machines.
Save this post now. You'll want to reference it later.
The hard truth is that 99% of business owners use YouTube wrong.
They create a library of content, hoping for views.
Elite founders and coaches build client-acquisition systems.
Their secret? They don't make "videos."
They deploy "Digital Trojan Horses."
A single one of these can be worth more than 100 regular videos.
It’s a complete system designed to win your ideal client.
Here is the 3-pillar architecture:
🏛️ PILLAR 1: The Vessel (The "Keystone Problem" Video)
Your Trojan Horse isn’t a regular video.
It’s a precisely engineered asset designed to solve a "Keystone Problem" — a single, painful problem that, if solved, unlocks massive value for your ideal client.
Use this title formula: [High-Value Audience] + [Specific & Painful Problem] + [Proprietary & Intriguing Solution]
• Amateur: "How to Get More Clients"
• Pro: "The '2-Hour Micro-Webinar' System for High-Ticket Coaches Who Hate The Hard Sell"
Your Litmus Test:
Ask yourself, "Would a CEO making $500k/year stop what they're doing to watch this?" If the answer is no, your topic is too broad.
This works because wealthy, busy people don't search for basic tips.
They hunt for sophisticated solutions to expensive problems.
This video acts as a filter, attracting only the people you want and repelling everyone else.
🎁 PILLAR 2: The Cargo (The "Activation" Kit)
Ending your masterpiece video with "Like & Subscribe" is strategic malpractice.
Your Trojan Horse must contain "cargo" — not just a lead magnet, but an "Activation Kit."
It's the tool that allows the viewer to immediately activate the strategy from your video.
Value Hierarchy of Activation Kits:
• Tier 3 (Okay): A checklist or PDF summary.
• Tier 2 (Good): A template (e.g., Notion dashboard, slide deck).
• Tier 1 (Elite): A diagnostic, calculator, or pre-built system that gives them a personalized result.
Reframe it.
Don't say "Download my free guide."
Say "Get the 'Micro-Webinar Activation Kit'."
The kit must feel like Part 2 of the video.
It makes the idea tangible and moves the relationship off YouTube and into your ecosystem, where you have control.
🚀 PILLAR 3: The Deployment (The "3-E Trust" Sequence)
Once they've accepted your gift, the doors open.
This is where you deploy a sequence so valuable, they'll feel like they should have paid for it.
Don't pitch. Nurture with the 3-E Trust Sequence.
-Educate (Email 1 - Day 0): Deliver the Activation Kit instantly. In the same email, include a "Quick Start Tip" that helps them avoid the #1 mistake people make when using it. This provides immediate, unexpected value.
-Empower (Email 2 - Day 2): This is the "Implementation Email." Send them a short, 5-minute unlisted video showing them exactly how to use one part of the kit to get one specific result. You are literally coaching them for free.
-Elevate (Email 3 - Day 4): Invite them to an environment where they can level up. This is your "Elevation" step. It’s a low-pressure invitation to your Skool community, a live workshop, or another free resource.
By the end of this sequence, you've provided more tangible value than most paid products.
Any future offer you make is no longer a pitch; it's a welcome next step.
You don't need 100 videos.
You need 3-5 of these Trojan Horse systems, each aimed at a different Keystone Problem for your ideal client.
That’s it.
That’s the entire model.
Go build your machine.
If you want to implement this, I have 2 ways I can help you for absolutely FREE:
→ For The DIY Architect: Want the entire, unabridged blueprint? My 37-page 'YouTube Revenue Engine' playbook includes the exact email scripts for the "3-E Trust Sequence" and more title formulas. Get access to the playbook for FREE here.
→ For Established Founders & Coaches (6-7 figs+): This system requires a solid foundation. If you have an existing channel, I'll personally build you a 3-step 'Trojan Horse Roadmap' to find the fastest path to client revenue. Comment 'Trojan' to apply now.
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The Digital Trojan Horses Formula
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