Nov '24 (edited) • BOLO Brands
💸Clothing Market Update📈
# Brand Sales Performance Analysis
## High-End & Designer Brands
1. Ulla Johnson
- Designer brand with strong following
- Example: Size 14 mini dress
- Price point: $135-175
- Quick sale potential
2. Diane Von Furstenberg (DVF)
- High-end designer brand
- Best performers: Silk wrap dresses
- Price range: $62-75
- Material factors increase value (100% silk)
3. Poupette Saint Barth
- Luxury brand
- Mini dresses: $89-105
- Long-length items can sell for hundreds
- Strong resale potential
## Premium Athletic/Outdoor Brands
1. Lululemon
- New discovery: Men's blazers ($85-100)
- Rain Rebel jacket: $97
- Look for hidden logos on athletic-feel items
- Higher price points for outerwear
2. Prana
- Strong performance in hiking pants
- Women's styles:
* Brienne skinny pants: $34
* Arya hiking pants: $30
- Consistent seller in outdoor category
3. Rhone
- Athletic wear with varying price points
- Style name impacts value significantly
- Basic items: $24-25
- Named styles: $34-40
- Example: Mako 7" shorts (XL): $34
## Contemporary Fashion Brands
1. Reformation
- Strong following
- Quick sales even on basic items
- Price range: $20-42
- Dresses are top performers
2. Ayr
- Premium basics brand
- Example: Deep End Oxford top: $75
- Minimalist/preppy aesthetic
- Strong price points even for simple items
3. Norma Kamali
- Known for black dresses and elephant pants
- Size XL items: $35-50
- Consistent performer
- Material: Often polyester/spandex blend
## Premium Menswear Brands
1. Taylor Stitch
- High sell-through rate
- Democratic chino pants: $50-60
- Premium menswear category
- Strong following
2. Flint and Tinder
- Sold on Huckberry
- Canvas pants: $40-50
- Reliable seller
- Good profit margins
3. Peter Millar
- Focus on printed polos
- Avoid solid colors
- Crown print logos perform well
- Price point: $50 for premium styles
## Mall Brands with Strong Resale
1. J.Crew
- Factor stacking important
- Strong in fall/winter
- Merino wool/alpaca blend sweaters: $34
- Novelty prints perform well
- Size 3X items: $51-60
2. Madewell
- Best in larger sizes
- Wide leg pants perform well
- Curvy vintage straight jeans: $34
- Size 30+ preferred
## Specialty/Niche Brands
1. Soft Surroundings
- Note: Company filing bankruptcy
- Large sizes perform best
- Beaded tunics: $34
- Embroidered items: $34-40
- Future value uncertain
2. Sundance
- Better in larger sizes
- Embroidered items premium
- Price range: $34-50
- Factor stacking important
3. Johnny Was
- Including sleepwear line
- Pajama sets: $75-90
- Premium pricing
- Strong brand recognition
## Winter-Specific Finds
1. Ugg
- Focus on newer styles
- Mini boots popular
- Even with wear: $30-35
- Seasonal timing important
2. North Face
- Tri-climate dry event jacket: $85-100
- New with tags premium
- Focus on newer styles
- Better with technical features
#2 Brand Sales Performance Analysis
## Designer & Premium Brands
1. Gary Graham Abstract
- Designer brand
- 100% silk pieces
- Price range: $72-85
- Limited comps but high value
2. Jil Sander
- Designer brand
- 50% sell-through rate
- Black button-ups: $34-45
- Aim for lower tier comps due to sell-through rate
3. Rachel Parcell
- New designer brand
- Strong following
- Floral dresses: $80-90
- NWT items command premium
## Emerging Contemporary Brands
1. Testimony Los Angeles
- Higher retail prices
- Long cardigans perform well
- Size XL preferred
- Price point: $65+
2. Grayson
- Connection to Frank & Eileen brand
- Butterfly linen button-ups: $50
- Strong following
- High sell-through rate
3. Outer Known
- Outdoorsy sportswear brand
- Swim shorts: $31-45
- Strong sell-through rate
- Seasonal pricing impacts value
## Premium Denim & Casual Wear
1. Diesel
- Premium men's denim brand
- New with tags: $65+
- Style-dependent pricing
- Divider Carrot style example
2. Reformation
- Quick-selling brand
- Pre-owned tops: $30-35
- Strong following despite quality
- Consistent performer
## Specialized Categories
1. Spencer Alexis
- Art-to-wear brand
- Known for kimono tops
- Size 3X: $42-50
- Unique/wacky designs preferred
2. Margaret O'Leary
- High retail value
- Sweaters perform well seasonally
- Mixed sell-through rate
- Price point: $40+
3. Nap Brand
- Premium loungewear/sleepwear
- Cashmere joggers: $51-60
- Found in sleepwear sections
- Strong following on Poshmark
## Athletic & Outdoor Wear
1. Title IX
- Athletic dresses: $40
- Beach Rogue shorts: $33
- Size 10 performs well
- Consistent seller
2. Kamik
- Winter/rain boots specialty
- Sienna lace-up boots: $55-75
- 100% sell-through rate
- Seasonal timing important
3. Ibex
- Wool speciality brand
- Wide leg pants: $49+
- Better in fall/winter
- Size large preferred
## Mall Brands with Strong Performance
1. Zara
- Blazers perform well: $64-75
- Boogie pants style: $40-50
- Longer length preferred
- Lightweight materials sell
2. Madewell
- Coverall rompers: $34
- Midi dresses NWT: $65-85
- Size large preferred
- Wide leg pants perform well
3. J.Crew
- Dobby midi dresses: $28-40
- Linen blend wraps: $25
- Longer length items preferred
- Ballerina style wraps noted
## Specialty & Niche Items
1. Jamie Saddock Sunsense
- UPF/sun protection line
- New with tags: $45
- Size large preferred
- Wacky colorways sell well
2. Toad & Co
- Chaka wide leg pants: $42-75
- Specific styles only
- Good sell-through rate
- Even sells with minor flaws
3. Patrick Erval
- Cable knit sweaters
- 100% baby alpaca: $50
- Thick, chunky knits preferred
- Good for fall/winter
## Unique Categories & Findings
1. Sequin Items
- Torrid 3X sequin tops: $55-65
- Free People sequin joggers: $50
- Higher value than regular fabric
- Holiday season potential
2. Kids' Category
- LL Bean puffer coats: $32-40
- Can outsell adult versions
- Focus on premium brands
- Check coat sections only
4. Success Factors
- Size matters (XL+ preferred)
- Material quality impacts value
- Seasonal timing crucial
- Cross-platform selling advantage
## Pricing Strategy Notes
- Size XL+ often commands premium
- Material quality impacts price (wool, cashmere, silk)
- Seasonal timing affects sales velocity
- Style names/numbers increase value
- New with tags items command significant premium
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💸Clothing Market Update📈
