Nov '25 • 🧭 Orientation & Announcements
The Value Equation
There's a simple equation behind every sale: Value = Dream Outcome x Perceived Likelihood / Effort + Delay. People Pay for transformation, not time. They'll pay more if they believe your offer gets them to their dream outcome faster or easier.
That's why clarity and proof matter. To increase your value, you don't always need to charge more, you need to make results feel faster, safer or more guaranteed.
Example: Instead of saying I'll help you create a digital product, say I'll help you launch your first digital product in one week with templates and coaching.
Make results tangible, shorten timelines, remove friction. That's how you build irresistible offers.
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The Value Equation
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