Today, I redesigned an Automated Webinar Funnel for an affiliate marketing coach. ‎ After looking at the funnel, one thing became obvious... ‎ The page was asking visitors to trust the host before giving them a reason to. ‎ In markets like affiliate marketing, people are naturally skeptical. ‎ They've seen countless promises about making money online, so before they register for a webinar, they need proof that the person teaching actually knows what they're talking about. ‎ The original funnel didn't do enough to establish that trust. ‎ Here's what I changed 👇 ‎ 𝐁𝐄𝐅𝐎𝐑𝐄: ‎ ❌ The headline focused on making "$250K per month" but didn't explain why visitors should believe it was possible ‎ ❌ The page mainly consisted of a headline and a few bullet points about what attendees would learn ‎ ❌ No testimonials or student success stories to validate the training ‎ ❌ No strong credibility section introducing the host and his results ‎ ❌ Very little proof that the strategies being taught were producing real-world outcomes ‎ ❌ The registration page relied heavily on claims but not enough evidence ‎ 𝐀𝐅𝐓𝐄𝐑: ‎ ✅ Rewrote the headline to focus on the specific mechanism: how to make $50K+ per month passively with affiliate marketing while working only a few hours a day ‎ ✅ Added a dedicated "What You'll Learn" section to increase perceived value before asking for the registration ‎ ✅ Added multiple student success stories directly on the page ‎ ✅ Created a stronger authority section showcasing the host's background, experience, and results ‎ ✅ Added proof elements throughout the funnel to reduce skepticism ‎ ✅ Improved the visual hierarchy so the proof naturally supports the registration decision ‎ ✅ Redesigned the page to look more premium and trustworthy ‎ 𝐖𝐇𝐘 𝐓𝐇𝐈𝐒 𝐌𝐀𝐓𝐓𝐄𝐑𝐒: ‎ Automated webinars don't have the advantage of live urgency. ‎ People register because they believe the training is worth watching. ‎ And before they believe the training is worth watching... ‎ They need to believe the person teaching it is worth listening to.

If you're running a membership or community right now, you're probably cobbling together three or four platforms to do what one thing should do. A calendar tool. A community tool. A place for the replays. Maybe a course platform on top of that. And every time someone new joins, you're writing out a paragraph explaining where everything lives. We don't need to do this in 2026 Vibe coding tools have gotten good enough that building your own branded member portal is actually within reach.. even if you've never written a line of code. I'm talking about one place your members log into. Your domain. Your brand. Events, community, replays, gated content.. all of it, built the way you actually want it built. For your first 50 to 100 users, you don't even need to think hard about hosting costs. Free tier Vercel with Neon DB handles it just fine. And when you want a new feature, you just make it. You're not waiting on Circle's roadmap. You're not filing a support ticket with Skool. You open a conversation with an AI and you build the thing. There's also something that happens the first time a customer logs into something you actually built. Something with your name on it that reflects the decisions you made. It's different than handing someone a link to someone else's platform. Worth exploring if you're tired of the duct tape. And if you're a funnel builder.. you can provide this service for your clients to add more value to their world. 🚀 - James

Today, I redesigned an Event Funnel for a marketing agency. ‎ And after reviewing the page, I noticed something interesting... ‎ The agency was clearly doing great work, but the funnel wasn't reflecting the level of authority and credibility they had built in the market. ‎ This is a company that has earned both the 2CC and 10CC Awards, helped countless businesses scale, and generated incredible results for clients... ‎ Yet the event funnel wasn't showcasing that authority in a way that immediately built trust or increased the perceived value of the event. ‎ So I redesigned the funnel to increase perceived value, strengthen positioning, position the event as a premium experience, and make the ticket feel like a no-brainer investment. ‎ Here's what I changed 👇 ‎ 𝐁𝐄𝐅𝐎𝐑𝐄: ‎ ❌ The branding and overall presentation didn't feel aligned with a company that has earned 2CC and 10CC Awards ‎ ❌ No strong headline or subheadline above the fold to communicate the value of attending ‎ ❌ No clear urgency or scarcity elements encouraging visitors to take action now ‎ ❌ Limited trust signals showing how many clients they've helped or previous event success ‎ ❌ The event offer wasn't positioned strongly enough above the fold ‎ ❌ The experience felt more like a standard workshop than a premium event ‎ ❌ The CTA wasn't prominent enough to drive registrations ‎ 𝐀𝐅𝐓𝐄𝐑: ‎ ✅ Rebuilt the funnel to create a premium event experience and increase perceived value ‎ ✅ Added a stronger headline and subheadline focused on the outcome attendees want ‎ ✅ Improved the positioning of the event to make it feel exclusive and high-value ‎ ✅ Added stronger authority and credibility elements throughout the funnel ‎ ✅ Added an event ticket design to make the event feel more real, tangible, and legitimate ‎ ✅ Introduced additional trust-building elements to reinforce credibility ‎ ✅ Added a phone number in the header, creating another path for prospects to get information about the event (and providing an opportunity to use an AI voice agent to answer questions 24/7)

If you can describe what you want, you can design a funnel page. When ChatGPT's v2 image model dropped a few months back, I started using it for social media images. Then I started using it for funnels. And somewhere in there the workflow clicked into something I actually use every single build now. Here's what it looks like: Step 1 is the prompt. Use Claude or ChatGPT to write the image generation prompt for you. Describe the feeling of your offer. What transformation it represents. What the page needs to make the visitor feel. Let the AI figure out how to say that visually. Step 2 is the image. Paste that prompt into ChatGPT with the image tool active. First take is usually solid. Sometimes you need two or three passes. Either way, you've got a custom hero image built around your specific offer in minutes. Step 3 is the isolation. Ask ChatGPT to give you a version with just the background.. subject removed. Most people skip this step. It's the one that makes everything else work. Step 4 is the build. Hand both images to Claude Code or Codex in your IDE. The background becomes your full-width section. The isolated element layers over it. Your builder assembles the page around visuals designed for your offer.. instead of the other way around. The pages come out looking like something a designer spent a day on. The whole thing runs maybe 20 minutes once you've done it once. If you want to see this in action, come hang out in the group. www.facebook.com/groups/appsandfunnels/ 🚀 - James

The Economist had two subscription options: - Web only: $59 - Print + Web: $125 Only 32% chose the expensive one. Then they added a third option: - Web only: $59 - Print only: $125 - Print + Web: $125 "Print only" at the same price as "Print + Web" makes no sense to buy. That's the point. It exists to make "Print + Web" look like an obvious steal. Sales of the top tier jumped 262%. This is the decoy effect, and it's one of the easiest things to add to a pricing page. You introduce an option nobody's meant to pick, and it quietly pushes people toward the one you want. If you've got tiered pricing, you might be one decoy away from moving everyone up a tier.