Netflix doesn’t sell the plot — they sell the hook. They don’t say: “This is a drama about a woman navigating legal challenges.” They say: “A lawyer with a dark past takes on a case that could destroy her.” That’s not a summary. That’s tension. And it’s exactly what your funnel is probably missing. Most coaches open with: “Hi, I help X do Y without Z.” Or: “Download this free checklist to grow your business.” It’s flat. Predictable. Invisible. Here’s how to make your funnel copy binge-worthy: 1. Don’t lead with the deliverable. Nobody’s excited about a “free training.” They’re excited about the transformation it unlocks. 2. Introduce tension early. Hook them with the problem they feel — and tease the shift. “You’re posting Reels daily… but no one’s buying.” “What if the real problem is how you’re writing your funnel?” 3. Make it feel like a story, not a pitch. Use curiosity. Drop an open loop. Make them think: “Wait… I need to see where this goes.” Because people don’t opt in based on logic — they opt in because they feel something.

It’s a small change, but I’m noticing a difference in how people respond. Curious has anyone else been experimenting with different approaches lately? What’s been working for you?

This last week has NOT gone according to my usual plan. An unexpected water main break down the street affected my home. It quickly turned into a flooded apartment dealing with water damage, and the City of Phoenix telling us that they will be moving us to a hotel for the next 2 months while they repair the damage to our home. I even had to reschedule the Week 3 session of the $1K Accelerator Sprint I’m mentoring. And I’ll admit something… I’ve struggled to stay focused on my business in the middle of all this activity. Then one of my mentees, Theresa Lee Smith, left me a comment that stopped me for a minute: “Love your PMA — Positive Mental Attitude when life keeps giving us challenges. You keep going strong.” My response was simple: I have to. I’m building my dream life and helping other people build theirs. I have to stay positive. But staying positive doesn’t mean things don’t knock you off track. Sometimes they do. The important part is learning how to find your way back to the process. Here are 3 things I’m doing to get focused again: 1. Go back to your anchor. For me, that’s the Funnel Builder Certification training - Badge 8. Instead of trying to figure out everything I missed or everything I need to catch up on, I go back to the process and get back to the next step. 2. Shrink the goal. When life gets chaotic, the answer isn’t always doing MORE. So I ask myself: “What’s the ONE thing I can complete today that moves my business forward?” One follow-up. One funnel section. One prospect conversation. One post. Small progress gets the wheels moving again. 3. Give yourself permission to adjust the plan — without abandoning the goal. I had to adjust everything I am doing and had to do that in.a hotel without most of my home office conveniences . The schedule may have to change. The strategy may have to change. The timeline may have to change. But the goal and destination haven't change. I’m still building. I’m still learning. I’m still mentoring.

Ever find yourself WAITING... Waiting for some inspiration flow, an active stream - WHY?

Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!