Unpolished Videos FTW! · Selling Online / Prime Mover

Unpolished Videos FTW!

Perfection-fatigued consumers want lo-fi, mobile-shot video... "Ugly ads" are often the winners for us and for others. Check out this news article by Meta saying the same thing!

So, if you're worried that you don't know how to make a perfectly polished or high-production video for your sales page or for your ads, the good news is that you don't have to (in fact, maybe you shouldn't).

Simple, and impromptu mobile videos are winning. DO make sure you understand good copywriting and persuasion techniques as taught in Russell's ExpertSecrets book... but if you have those down, film away!

(Source: https://www.facebook.com/business/news/insights/perfection-fatigued-millennials-gen-z-want-human-video )

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