21d • Growth Tools
Thursday Thought - What Makes a Skool “About” Page Convert?
One of the reasons I am changing my about page information for the 3rd time
That about page has to have some good and straight forward stuff in it. I have changed my pages more than once because I thought it sounded good until I ready the facts on "about pages"
Here is what I learned
Most About pages don’t CONVERT because they read like a BIO
A converting About page does 5 simple things:
It Clearly Says Who It’s For
Within the first 2–3 lines, people should know:
“Is this for me or not?”
If it’s vague, they leave.
Clarity converts.
2. It States the Outcome
Not what you “talk about.” Not your passion.
The result.
What problem gets solved here?
People join outcomes.
3. It Shows Structure
Tell them:
• What they’ll find inside
• How it works
• What to do first
Confusion kills conversions.
4. It Builds Credibility (Briefly)
Why should someone trust this space?
Experience, results, perspective — short and direct.
Not a resume.
- It Ends With Direction
Don’t just describe the space.
Tell them what to do next.
Example
Introduce yourself.
Start here. Post this. Go here
** Communities grow when members know their first step.
Biggest Mistake
Writing an About page about yourself, instead of the transformation.
You're About page is a landing page....not a diary.
If someone read your About page right now…
Would they immediately understand:
• Who it’s for
• What they’ll gain
• What to do next
If not, it needs tightening.
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Thursday Thought - What Makes a Skool “About” Page Convert?
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