Apr 4 • 1️⃣
A 25-hour Amazon PPC course from Huzaifa Ali took me 100+ hours to complete. Yes, you read that right.
100+ hours.
And one filled register of notes.
Here’s why I intentionally spent 4x more time than required…
Every time a concept came up, I paused the video, took notes, and tried to understand the thinking
behind real PPC decisions and mindset.
By the time I finished the course, I had written 150+ pages of handwritten notes.
This was not a standard Amazon PPC course; it was designed for serious PPC managers.
It was built by Huzaifa Ali, founder of Shark Advertising and one of the earliest people who introduced
Amazon PPC from Pakistan.
Some of the things that changed how I look at PPC:
• ACOS rules alone are useless without context. Decisions should come from data and clarity, not
generic advice like “ACOS high → lower bids”.
• Campaign structure matters more than constant bid changes. Sometimes recreating campaigns is
more effective than just optimization.
• Negative Phrase is better than Negative Exact in many cases.
• PPC and listing quality are connected. Ads alone can’t fix weak conversion listing.
But the biggest shift for me was this:
Good PPC managers don’t just optimize campaigns.
They solve problems with clarity and prioritization.
When you understand the real problem inside an account, you know:
• what to fix first
• what will have the biggest impact
• and what can wait.
That clarity is what separates a top performer from just a PPC manager.
Now the goal is simple:
Apply these learnings to Amazon brands and keep improving sales and profits.
If you’re in the Amazon space, feel free to share this so more sellers and PPC managers can benefit
from it.
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A 25-hour Amazon PPC course from Huzaifa Ali took me 100+ hours to complete. Yes, you read that right.
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