Spoke with one of my advertisers today after she let me know she got an email from a competitor in my area. We were chatting for a few and we got on the subject of one of their campaigns that they did in mid October, as of today they have redeemed 79 coupons on a 5000 card mailing. She was very happy with the results, and they are definitely looking to do another. They did a BOGO for Frose or a sandwich.