Meta just quietly rolled out a change that will affect how many links you can share on Facebook and if Facebook is part of your traffic strategy, this matters.
Hereās whatās changing š
š WHATāS THE UPDATE?
Starting December 16, certain Facebook profiles without Meta Verified (including personal profiles using professional mode) will be limited to sharing links in just 2 organic feed posts per month.
Once those 2 posts are used:
ā You wonāt be able to add links to additional organic posts
ā Unused links do not roll over
ā The limit resets at the beginning of each month
To share more than 2 links, Meta is pushing users toward a Meta Verified subscription.
š WHAT LINKS ARE AFFECTED?
This applies to:
⢠Links in organic feed posts
Whatās not limited:
⢠Comments
⢠Supported affiliate links
⢠Links shared across Meta technologies (Facebook, Instagram, WhatsApp)
š WHY THIS MATTERS
If you rely on Facebook to drive traffic to:
⢠Lead magnets
⢠Offers or products
⢠Affiliate links
⢠Newsletters
⢠External websites
This change can directly impact visibility, clicks, and sales if youāre not prepared.
š WHAT ARE YOUR OPTIONS?
You have a few paths forward:
1ļøā£ Subscribe to Meta Verified
This removes the link-sharing limit and includes a verified badge + additional account protection.
2ļøā£ Be more intentional with link usage
Use your 2 monthly link posts strategically and rely more on:
⢠Value-based content
⢠Profile links
⢠Pinned posts
3ļøā£ Diversify traffic sources
Lean more into platforms like Instagram, Threads, email marketing, or communities (like Skool š) so youāre not dependent on one platformās rules.
š FINAL THOUGHT
This isnāt about panic ā itās about awareness and adaptation.
Platforms will continue to gate features behind subscriptions. The creators who stay ahead are the ones who:
⢠Know the rules
⢠Adjust early
⢠Build systems that donāt rely on a single platform
Iāll keep sharing updates like this as they roll out so youāre never caught off guard.
If you want, I can also share:
š Strategies to drive traffic without links
š How to maximize your 2 link posts
š Whether Meta Verified is actually worth it
Just drop a š or š„ below.