27d • 📚 David's Insights
Quick data security tip
Quick data security tip: Many LLMs will use your data to train their models unless you specifically request them not to. If you're giving it data that is even in the grey area of confidentiality, you'll want to make sure you adjust your settings. To do this, you'll log in to your LLM of choice (in this case, I'll use Perplexity) and go to Account & Settings, then All Settings, then Preferences.
Then I'll go to:
AI data retention
AI Data Retention allows Perplexity to use your searches to improve AI models. Turn this setting off if you wish to exclude your data from this process.
And just toggle the button off.
Allowing AI Data Retention on means Perplexity uses your searches to improve its AI models; turning it off excludes your data from this training process.
The key implications are:
Allowing Data Retention (ON)
Model Improvement: Your searches help train and improve Perplexity's AI models for all users.
Privacy: Your data is encrypted and not shared with third parties; agreements with OpenAI/Anthropic prohibit them from training on your data.
Personalization: Enables better personalization through Memory features that remember your preferences.
Default Setting: Free and standard Pro plans default to ON—you must manually opt out.
Turning Data Retention Off
Privacy First: Your searches won't contribute to AI model training.
No Service Impact: Core Perplexity functionality continues normally. You still get answers.
Limited Personalization: Memory may retain less information about your preferences over time.
Future-Only Opt-Out: Only stops future data collection; previously gathered data remains.
Key Takeaway
- Choose ON if you want to contribute to AI improvement and don't mind your data being used for model training (with encryption and third-party protections)
- Choose OFF if privacy is your priority and you want to exclude your data from AI training entirely
For maximum privacy (guaranteed no training on your data), Perplexity's Enterprise Pro plan provides enterprise-grade privacy with SOC2 compliance, though turning off the setting achieves similar protection for Free/Pro users.
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Quick data security tip
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