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8d (edited) • 🔎 Find Your Skills
Too Many Online Business Ideas? Here’s the 4-Step Process I Use To Pick ONE That Actually Works
If you haven’t started your online business yet…it’s probably not because you “don’t have ideas.”
It’s because you have too many. You’ve basically built a junk drawer of side hustles:
- Half-finished funnels
- Random courses you bought
- PDFs you started
- Offers you “kind of” launched then forgot about
Over time, that junk drawer starts to feel like a second full-time job… and nobody wants that. I know this life a little too well.
Over about 15 years, I started and quit 26 different side hustles. The 27th one finally worked… and I still managed to screw that one up. Number 28 is going pretty well so far.
So this post is the process I wish someone had handed me back when my junk drawer was overflowing.
If you follow it, you’ll stop managing 17 ideas… and finally move forward with one business you can actually build.
Step 1: Pick an area of interest… not a “perfect idea”
Most people try to pick the perfect business idea on Day 1. That’s why they stay stuck.
Instead, start with something much lighter: Pick an area of interest or topic you know well.
Something you could talk about for 20 minutes without notes:
- A problem you’ve solved for yourself
- A skill from your 9–5
- A life transformation you went through
- A hobby you’re weirdly good at
You do not need the final offer yet. You just need a direction.
If you have no clue what topic to choose, go into the Start Here course in the Classroom and grab the Skill-to-Business Formula. It will give you legit business ideas based on what you already know how to do… in under 15 minutes.
Step 2: Open a free Skool community around that topic
Once you have a topic, you don’t go build a course or a funnel. You open a free Skool group around that topic instead.
Give it a simple name. Write a basic About section: who it’s for, what problem you want to help with, and a simple invite like:
“I don’t have this all figured out yet. You’re going to help me build it.”
That’s it. You don’t need:
- A website
- An email service
- Fancy automations
Your Skool group is your:
- Landing page
- Email list
- Live-call hub
Start with the simplest version and improve it later. My first groups were ugly… and they still worked.
Step 3: Talk to your members and become a student of your audience
Now that people are inside your group, your job is not “be the expert.” Your job is to listen.
Use things like:
- Polls
- Simple posts
- Short Looms
- Occasional 1:1 calls if you want
Ask questions like:
- “What are you stuck on right now?”
- “What have you already tried that didn’t work?”
- “If I made one thing for you this month, what would you want it to be?”
You don’t need 1,000 responses. If 10 people say they’re stuck with the same problem, I mentally add a couple zeros. That’s a signal.
This is also where most of my YouTube videos and paid products come from. People tell me their real problems… I make something to solve it.
Step 4: Make the thing they asked for… and charge for it
Only after you’ve heard the same pain a few times do you move to:
“Make it for them and charge them money.”
That might be:
- A PDF
- A mini-course
- A small group program
- A workshop
You are no longer guessing. You're building something your audience literally told you they wanted.
This is what I call “building it backwards”:
- Build the audience
- Ask them what they want
- Make it for them
- Get paid
Is it “instant”? No. But this is way better than cranking out random products and hoping strangers buy.
You’re stacking the deck in your favor instead of adding more junk to your drawer.
If this hits home and you’re tired of managing 19 half-baked ideas…
Go to the Classroom → Start Here
Use this 4-step process… and let your next business be the one you actually stick with.
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Too Many Online Business Ideas? Here’s the 4-Step Process I Use To Pick ONE That Actually Works
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