Local Lead Gen Without GMBs - Still Feasible?

Is it still feasible to make significant money with no GMBs? (domain rankings only for local lead gen keywords)

Of course, the "regular organic" section has received less and less traffic over time - but is there still enough of it?

ChatGPT says that traditional organic section receives 30% of clicks - but I've heard other people in the industry speculating that it actually only received about 5% of all clicks.

What do you guys think about this?

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🧮 ChatGPT's approximate click distribution breakdown for local service searches:

Map pack / local business listing results (3-pack / map) : ≈ 40-45% of clicks.

Organic (traditional search results below map) : ≈ 25-35% of clicks.

Paid ads (search ads / local service ads) : ≈ 15-20% of clicks (in some local studies) — but in more general search studies paid ads may only be ~2-6%.

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