The five-phase process, designed as a systematic excavation tool, moves a concept from abstract ideas to concrete implementation by progressively narrowing focus through strategic questioning, reality-checking, and skill-building. It is engineered to transform "scattered thoughts" into a "crystal-clear digital product vision" while training the founder to think like a strategist..
Based on the sources, your Audience Locator is a strategic tool found in Phase 4 of the discovery process designed to identify exactly where your ideal customers congregate online so you can reach them immediately. The framework emphasizes that you must move past vague terms like "social media" and instead identify highly specific digital "watering holes"