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18h • 🗨️Share & Chat
The “We We” Marketing Problem
Beauty salons do it.
Builders do it.
Landscapers do it.
SaaS companies do it.
(Pretty much every business showing off on social media does it)
“Look at this bride's updo we did.”
“Look at this conservatory we built.”
“Look at this lawn we created.”
“Look at this App we want to sell you.”
And after a while every social post starts sounding like:
“Me. Me. Me. Us. Us. Us. We. We. We.”
Stop weeing over everything.
Your potential customer isn’t scrolling Facebook, thinking:
“I hope a local business posts another photo of something they sold today.”
They’re thinking things like:
- “How do I stop my hair looking thin?”
- “How do I make my garden easier to maintain?”
- “How do I make my home feel more expensive?”
- “How do I stop wasting money on treatments that don’t last?”
- “How do I make my house look better than the neighbours without selling my kidneys?”
That’s the shift.
The businesses getting attention right now are the ones giving useful little wins before asking for the sale.
A beauty salon could offer:
- “5 Hair Colour Mistakes Making You Look Older”
- “The 3-Minute Morning Hair Routine Busy Mums Swear By”
- “The Face Shape Guide to Choosing the Right Fringe”
A landscaper could offer:
- “7 Low-Maintenance Garden Ideas for People Sick of Weekend Weeding”
- “The Patio Colour Guide That Makes Small Gardens Look Bigger”
- “The Real Cost of Ignoring Drainage Problems”
Now your marketing is useful rather than self-congratulatory.
And useful content builds trust faster than 400 photos of someone holding a pair of scissors next to a mirror.
💎 Value tip:
The fastest way to stand out in a crowded market is to answer the questions your competitors are too busy talking about themselves to notice.
That’s why I created this Lead Magnet Builder Pack.
It helps businesses stop posting “LOOK AT US” content and start creating genuinely valuable assets people actually want to download, save and share.
Because attention follows value.
Here’s the pack: Lead Magnets & Builder Pack
Plus a FREE gift from me:
For this week only, use code FREESWL and get the newly updated Safe Word List to use with your asset builder.
💚Kerry
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The “We We” Marketing Problem
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