If your copy says authentic, transformational, unleash, leverage, or elevateā¦
Itās not helping you sell. Itās hiding your message.
š¬ Say this instead:
ā āUnlock your potential.ā
ā
āGet paid for what youāre brilliant at.ā
ā āEmpower your clients.ā
ā
āHelp your people win faster.ā
š” The fastest copy fix on earth? Swap fake words for real ones.
Then share the sentence you cleaned up.
Letās see whoās brave enough to show their ābefore and after.ā
šKerry