1) Create a Signature Asset
Build one thing that makes the result obvious:
- a diagnostic
- a checklist
- a template
- a short Loom teardown
- a mini audit scorecard
Make it 'so good it gets forwarded'. Then use it as your calling card - everywhere!
2) Turn proof into a library, not a one-off
Instead of a dusty portfolio, build a Proof Vault:
- 3 short case studies
- 5 screenshots of results or feedback
- 1 before/after breakdown
- 1 “how I think” walkthrough
This becomes your evergreen credibility engine
3) Productise your offer
Packages sell faster than “bespoke vibes”
Give it:
- a name
- a clear outcome
- a simple scope
- a fixed delivery timeline
People buy clarity, not paragraphs
4) Build your ‘always-on’ visibility loop
Pick one primary platform, then recycle the same core ideas:
- education post → proof post → story post → invitation post
The content is the asset, the platform is just the delivery van
5) Make referrals automatic
Ask in a way that’s easy to act on:
- “If you know one person who’s currently trying to {{goal}} but keeps getting stuck at {{problem}}, feel free to introduce us.”
Bonus: create a one-page “Introduce Me” doc that your clients can forward
6) Network with intent
Choose one room (community, industry group, local network), become recognisable
Evergreen approach:
- build relationships with 10 people over 10 weeks
- keep a simple contact log
- follow up with value, not small talk
7) Build your brand around a single sentence
Your “brand” is what someone repeats about you when you’re not there
Use:
- “I help {{audience}} get {{result}} using {{method}}.”
Then put that sentence everywhere
Quick challenge (10 minutes)
Do one of these today:
- Write your one-sentence positioning line
- List 3 proof assets you can publish this week
- Outline a Signature Asset you can build in 30 minutes
Then drop a comment with:
- What you chose
- What you created
- Where you’ll put it (Skool, LinkedIn, site, email)
Paste-ready AI prompt (evergreen edition)
ROLE:
You are my evergreen client-acquisition strategist. You write in British English. You give practical steps, a clean structure and a slightly cheeky tone without hype.
TASK:
Design an evergreen “get hired” engine for my business, built from reusable assets and simple routines that compound over time.
SPECIFICS:
- Niche: {{niche}}
- Audience: {{audience}}
- Outcome: {{outcome}}
- Offer type: {{service / productised package}}
- Price range: {{price}}
- Primary channel: {{platform}}
- Time per day: {{minutes}}
- Proof available: {{what I have}}
OUTPUT REQUIREMENTS:
1) Write 3 versions of my one-sentence positioning line
2) Define one Signature Asset I should build this week, including:
- name
- what it helps people decide
- what’s inside
- how I deliver it
3) Create a 14-day plan with daily checkboxes:
- content actions
- proof-building actions
- relationship actions
4) Write 5 outreach messages that feel natural and are under 300 characters
5) Give me 3 decision rules like:
- “If someone says X, do Y”
6) End with a simple weekly routine I can repeat forever
💚Kerry
P.S. Comment EVERGREEN along with your niche, I’ll reply with:
- A sharper one-liner
- A Signature Asset idea you can build quickly
- One outreach message that actually sounds like you