Who you help: Self-employed people with up-and-down income (freelancers, coaches, creatives, service providers) who earn well but can't keep it, and have done the inner work on everything except money.
Outcome: A robust financial system that builds your wealth while you sleep, so money stops getting in the way of your life.
Reliability (not a one-off): Not a 12-week fix you lose. A system you keep for life that carries on building after the programme ends.
Timeframe: 12 weeks. First clarity within 30 days.
Mechanism: The Money Story Method - 4 phases: Discovery, Dissection, Implementation, Planning. Behavioural economics changes the behaviour; financial planning builds the system.
Differentiation: Not willpower, not budgeting apps, not mindset fluff, not an adviser managing your money. Behavioural economics and qualified financial planning together (most coaches do one). Built by someone who lost £150k of his own and studied why.
Specificity ("that's me exactly"): For you if: your income swings between good and bad months, you earn well but there's nothing to show for it, you've done therapy or inner work but money never shifted, you're building your own thing, and you put off opening your banking app. Not for you if: you just want tips, you're pre-revenue with no bills, or nothing feels urgent.
Risk handling: By your 8th session, no progress, 100% money back.
Confidence signals: MSc Behavioural Economics + Qualified Financial Planner. A named 4-phase method. Real numbers: 12 weeks, 12 sessions, clarity in 30 days, a 100% money back guarantee.
Better than the market?: Clearer (a named system, not vague "money mindset"), better (psychology and real planning, not one half), safer (a half-way full refund almost no coach offers).