Objetive Marketing · Organic Supremacy

Objetive Marketing

Hi everyone. Today I wanted to talk about something that happened with a client. We were discussing marketing, and he treated every point I made as if it were an absolute truth. For instance, I told him, "You need to niche down; that way, you speak directly to your ideal client, and it’s easier to structure your message." He kept asking for "details" regarding that statement.

My point here isn't to question the concept of niches, but rather to highlight the "partiality" of this kind of knowledge. While these strategies do work, I feel they are skewed toward simplifying concepts that—in my experience—are actually more complex.

I believe funnels, avatars, and the like are very important. However, if you look at "success stories," they always share common factors. (This is very vague, I know), but to me, that common thread is simplicity disguised as complexity—and the mastery of that simplicity.

It happens when a post conveys a very clear message—focusing on *emotion* rather than just *text*—that even a child could understand, yet it’s seasoned with creativity and coherence (where every element points to the same emotion). It also includes a trigger—a CTA, or whatever you want to call it—that prompts a clear action without explicitly stating it.

I’m leaving out the "hook" because it’s so often misunderstood; people end up making it so obvious that the audience just scrolls right past.

Sorry for talking about something that might not be directly related to this community.

Let me know what you think, or if I'm tripping.

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Objetive Marketing