Back in December 2024, I had an idea.
To empower as many business owners as I possibly can to transition into owning their AI rather than renting it.
What I didn't realise is how much effort that would take. Showing the business world something they've never experienced before seemed like a "too good to be true" type of scenario.
So in December 2025.. I launched my book:
Be Practical.
200+ pages.
Half theory, half practical real world examples and use cases for open source AI.
And an unlimited amount of ways to own our AI without paying the massive bill usually attached to cloud AI..
And much more.
We hit best seller in 3 categories within 24 hours of launching on Amazon..
Surely that speaks for itself!
But for those that know me.. I'm a massive Alex Hormozi fan :D and clearly one book wasn't going to provide all the information I wanted to pass on.
So I wrote 12 playbooks as extensions of Be Practical.
Which you can only get on our website if you buy 5 books or more and give them to other entrepreneurs, business owners and enthusiasts.
Get Be Practical :)