Mar 8 • 3) Retail Performance
Why Small Sales Control the Average
Most budtenders think big sales raise their average.
They help, but they’re not what usually controls it.
In most cannabis stores, the majority of transactions are small purchases.
Single pre-rollsSmall ediblesA gram of flowerA battery
Because these happen more often than large purchases, they have a greater influence on your average daily sale.
Big-ticket customers are circumstance.
Sometimes they walk in, sometimes they don’t.
But small transactions happen every shift.
That means improving small sales is the most reliable way to improve your numbers.
This is the idea behind the $2 Rule.
If you consistently raise small transactions by just a few dollars, your average daily sale will move.
Retail performance isn’t built on occasional big sales.
It’s built on small improvements repeated across many transactions.
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Why Small Sales Control the Average
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