Mar 8 • 2) Sales Discipline
The $2 Rule
Most cannabis stores have a large number of small transactions, usually around $20 and under.
These are things like:
Single pre-rollsSmall ediblesA gram of flowerA batteryA lighter
Because they happen so frequently, these small sales have a big influence on your average daily sale.
Big-ticket customers are circumstance.Sometimes they come in, sometimes they don’t.
But small transactions happen every shift.
That’s why they should be treated as opportunities.
The $2 Rule is simple:
Whenever you see a small transaction, look for an opportunity to increase the sale by about $2.
$5 becomes $7.$10 becomes $12.$18 becomes $20.
These are small, realistic improvements.
If you consistently lift small transactions by just $2, your average daily sale will move.
The best place to improve your numbers isn’t the big sale.
It’s the small one.
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The $2 Rule
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