SEO for E-commerce; The first backlinks?

I have a Shopify store and I've started registering my site on business directories. I think this, along with the social media business profile pages, is the best place to start to get 'safe' backlinks.

I say 'safe' because I am operating on the assumption that Google will not look upon a business owner creating a link to their own website on Yell . com (Yellow Pages) as some kind of Black Hat SEO technique. So, let's call this White hat SEO (though pls do say if you disagree).

My understanding of Grey hat or Black hat techniques is that they involve the creation of backlinks to your website, in a way that makes it 'look' like it's lots of 'other people' all linking to your site naturally / organically, because it's so awesome.

To SEO experts here :: Beyond Yell Pages, please can you suggest business directories (sites) that are a good place to build a biz profile, along with the all important backlink?

Thank you

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