Modern society trains people to see themselves as nodes in one organism. When someone ‘fails’, they typically judge themselves from the point of view of the hive. This approach negates the idea that an individual has to develop themselves and that going through hardship plays an important role in that.
Recently, I watched a video on Youtube where the guy said that, for a successful person, failure is like the resistance when you train your muscles in the gym. I could not agree more.
But why can't the majority of people see it that way? They are those who tried to ‘make it’ twice or three times in business and gave up. Some can’t even phantom to challenge themselves beyond their comfort zone.
Ultimately, I think it is down to their rejection of their future self. The person who goes through multiple ‘failures’ and never quits knows that their future self is successful. The same as the person who pumps weights in the gym believes in having the right to their ripped body. The one who quits has an unconscious belief that tells them that they have no right to their future identity.