Not your strategy. Not your market. Not your team.
Your identity.
The way you lead, the decisions you make, what you tolerate, what you charge, how you show up when things get hard — all of it flows from who you believe you are.
Which means if something in your business isn't working, the first question isn't "what do I need to fix?" It's "what do I need to believe differently?"
Question: If your business is a mirror — what is it currently showing you about yourself?