Feb '24 • Mushrooms & Health 🧠
Functional beverage startup Odyssey grabs $6M to accelerate energy drink growth
Odyssey’s products tap into the health benefits of Lion’s Mane and Cordyceps mushrooms to produce a drink that combines an energy boost with 2,750 milligrams of the mushrooms to provide cognitive clarity and focus...
“'I started adding it to my coffee, and I realized that everything was more clear,” he told TechCrunch. “The best part was when I got to work, I realized that I didn’t need that second cup of coffee. On top of that, I just felt I was just more present and was able to jump to my work.”
Growth in the functional beverage industry accelerated in recent years as consumers increasingly looked for healthier foods. The global functional soda category is expected to be valued at $208 billion by 2027. That’s inspired new brands to emerge and enticed some venture capitalists to invest in the sector.
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Lots of potential for functional mushrooms in beverages and foods! I'm going to my local Sprouts to try this out.
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Functional beverage startup Odyssey grabs $6M to accelerate energy drink growth
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