Introduction to All,
I currently reside in the Edison, New Jersey, where I actively manage my businesses and franchise ventures.
I am the founder of Kati Roll Wala, a growing Indian street food brand that has expanded from a cloud kitchen concept to a national franchise. I also run DNA Franchise, a consulting firm where I help aspiring entrepreneurs identify the right franchise opportunities and guide existing business owners in scaling through franchising.
Franchising is a powerful vehicle for entrepreneurship. My own journey—from launching Kati Roll Wala in a cloud kitchen to expanding it as a franchise—has shown me how franchising can lower barriers to entry for business ownership. I am passionate about creating opportunities for aspiring entrepreneurs, especially those who may not have millions of dollars to invest but have the drive to succeed.
I am primarily focused on:
A) Turning businesses into franchises – Through DNA Franchise, I help business owners navigate the process of franchising their business, from legal documentation to operations manuals, training, and scaling.
B) Buying a franchise – I guide aspiring entrepreneurs through the franchise-buying process, helping them choose the right opportunity based on their skills, goals, and investment capacity.
C) Supplying services to franchising – My consulting firm provides franchise development services, including branding, operational frameworks, and training programs for both franchisors and franchisees.
I am not currently looking to become an employee of a franchise brand (D) since I own my own brand and focus on expanding my business ventures.
Thank you
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Pankaj Kumar
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Introduction to All,
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