10d • General discussion
Fastest way to get a new customer
It’s really easy to get stuck and not really know what to do in your business next. In these situations a great simplification is to think: “How to get one more customer?”. Other times you might have a practical need to get cashflow and you are naturally forced to ask the question: “How to get one new customer now?”
Why this is such a powerful question is because it strips down all the fluff. There is no time or resources to build a long term blog & SEO strategy. There is no room to build complex sales funnels. There is just the practical need and urgency of getting one customer now. But how do you do it? Let’s start unraveling it.
The dream scenario would be that a person messages us or buys from us. But this does not happen on it’s own. There has to be previous action taken for this to happen but you might be just starting out and you don’t have the months or years of previous foundation. Even if you have taken action previously e.g. building a YouTube channel sometimes you get a new customer from there but you cannot rely that the next customer appears today.
Thus the only way to get a new customer today is for you to take action now. That action needs to be something which reaches out to a real person. Someone who has the problem you are solving. Someone who is actively feeling the pain because the problem is unsolved.
What to do? Calling people who you know. Emailing your email list. Posting to your social media channel. But not any kind of contact or piece of content works. You have to have an intention with clear offer.
e.g. call leads who did not buy from you, ask how they are doing and have they been able to solve their problem → if not offer them your solution
e.g. write an sales email where you talk about how to get rid of nasty X and achieve Y with a practical offer how this can be done with your help and how to get started
By focusing on the clear practical question: “How to get one new customer right now” the mental image of what you need to do starts emerge. By challenging your mind with tight timeframe e.g. today or this week tickles your brain to come up with new solutions.
TL;DR: Your next client is someone who you already know and whose contact info you already have. Just reach out to them and make an offer.
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Fastest way to get a new customer
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