Proof = More Clients. Period.
If you’re running an agency doing $20K-$30K/month, proof is your golden ticket to scaling further. At this level, clients aren’t just throwing money at whoever shows up in their inbox. They want evidence that you know your stuff. That means: 📌 Case studies that show real results 📌 Testimonials from happy clients 📌 Screenshots of wins that make prospects say, "I need this in my life" With the agency founders we work with, about 50% of their LinkedIn hooks are just straight-up proof. Because when you say: 💰 "We added $250K in pipeline for X client" 📈 "Scaled X brand from $20K to $80K MRR" ☎️ "Booked 50 calls last month using this strategy" Nobody can argue with that. And that’s how you book calls on autopilot. So, If you’re posting on LinkedIn with zero proof, stop right now. Your time is better spent actually getting results first. Here’s where to focus instead: 1. Improve your offer so it’s a no-brainer. At $20K-$30K/month, your offer might be good, but is it irresistible? Tweak pricing, positioning, or delivery so prospects feel dumb saying no. 2. 3. Systemize client results. At this stage, your success shouldn’t be random. Build repeatable systems to get clients consistent wins and turn those into case studies. 4. 5. Refine fulfillment and experience. You don’t just want happy clients, you want raving fans who send referrals, shout you out, and make selling 10 times easier. Once these are locked in, your LinkedIn content won’t just sound good, it will actually back up what you’re saying. And that’s when clients start coming to you.