Nov 1 (edited) • 📽Put your cut on the wall!
🎬 An AI-driven Halloween film experiment by director Chris Capel
Known for his work with DreamWorks, Disney, Blizzard and branded content for clients like Apple and Nike, Capel recently shared a spec ad horror video, entirely created using generative AI tools.
🛠️ Tools used:
– Hailuo 2.0 (MiniMax)
– Midjourney, Firefly, Kling
– ElevenLabs (voice generation)
🎃 The project blends slasher-style visuals with brand-inspired storytelling, and shows just how far AI-first film production has come, especially when handled by someone with real industry experience.
“Scoffed at AI for a long time. Then decided to jump into the fire.”
✨ In my view, this is a very strong and thoughtful exercise, created by someone with clear, high-level creative and technical skills.
(Of course... the Halloween theme is quite intense 😅, but that's part of the genre.)
What matters here is the direction: AI tools being used not as shortcuts, but as part of a professional, cinematic workflow.
📌 This isn't an official Nike ad, but it demonstrates how far independent creatives can go with the right mix of vision and tools.
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🎬 An AI-driven Halloween film experiment by director Chris Capel
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