🚀 Business Basics 101: How to Start a Business the Right Way
A step-by-step guide with free tools, mentors, and trusted resources
Starting a business doesn’t have to be confusing or expensive. This guide walks you through the exact order of steps to legally start your business, build a strong brand foundation, and surround yourself with the right mentors and education.
🧭 STEP 1: Get Clear on Your Business Vision (Before Anything Else)
Before paperwork or money, you need clarity.
Ask Yourself:
- What problem am I solving?
- Who am I solving it for?
- What transformation or result do I provide?
- Why does this business exist beyond money?
Define These 4 Core Foundations:
- Vision – What future are you helping create?
- Mission – What you do and how you serve people
- Values – What you stand for (integrity, freedom, impact, innovation, etc.)
- Long-term Goal – Lifestyle business, scalable brand, nonprofit, legacy company?
Strong businesses are built on clarity, not just ideas.
🎨 STEP 2: Create Your Brand Identity (Simple, Not Perfect)
Your brand is not just a logo — it’s how people feel about your business.
Brand Basics to Define:
- Business name
- Brand message (what you’re known for)
- Tone & personality (bold, calm, luxury, playful, professional)
- Target audience
Visual Brand Essentials:
- Logo (simple is better at the beginning)
- Brand colors (2–4 max)
- Fonts (1 main, 1 secondary)
💡 You can start with tools like Canva or hire a designer later once revenue comes in.
🧾 STEP 3: Make It Official — LLC + EIN (The Legal Foundation)
This is where most people get overwhelmed — but it’s actually simple.
🏢 STEP 3A: Form Your LLC (Limited Liability Company)
An LLC:
- Protects your personal assets
- Makes your business legitimate
- Allows you to open a business bank account
- Is inexpensive and flexible
Cheapest & Best Way:
- File your LLC directly through your state’s Secretary of State website
- You only pay the state fee (usually $50–$150 depending on state)
✔ This is cheaper than using third-party services✔ No monthly fees✔ Fully legal and official
🆔 STEP 3B: Get Your EIN (FREE)
An EIN (Employer Identification Number) is like a Social Security number for your business.
You need it to:
- Open a business bank account
- File taxes
- Hire employees or contractors
- Apply for credit or funding
🔗 Official IRS EIN website (100% free):https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online
⚠️ Do not pay a website to do this for you.
🏦 STEP 4: Open a Business Bank Account
Once you have:
- LLC approval
- EIN
You can open a business bank account.
This helps you:
- Separate personal & business money
- Track expenses
- Look professional
- Prepare for taxes and funding
📊 STEP 5: Learn the Basics (You Don’t Need to Know Everything)
You do not need an MBA — you need the right guidance.
Focus on learning:
- Pricing & offers
- Marketing basics
- Sales & communication
- Money management
- Customer experience
🧑🏫 STEP 6: Get Free Mentorship & Business Support
⭐ SCORE (FREE)
SCORE is one of the best resources in the U.S. for entrepreneurs.
What they offer:
- Free 1-on-1 business mentors
- Business plan support
- Marketing & finance guidance
- Online and local workshops
🏛️ Small Business Development Centers (SBDC)
- Often run by universities or government agencies
- Free or low-cost advising
- Help with funding, planning, and scaling
(Search “SBDC near me”)
🎧 STEP 7: Learn From Proven Entrepreneurs (Free Education Online)
Follow people who have built real businesses, not just hype.
📈 Influencers & Educators to Follow
- Alex HormoziFocus: Offers, pricing, business fundamentals, scalingPlatforms: YouTube, Instagram, LinkedIn
- Grant CardoneFocus: Sales, confidence, scaling, mindsetPlatforms: YouTube, Instagram
- Gary Vaynerchuk (GaryVee) – branding & marketing
- Leila Hormozi – systems, leadership, business growth
- Podcasts: My First Million, Masters of Scale, Young and Profiting
Treat content like a free business education — consistency matters.
🧩 STEP 8: Build Community & Keep Growing
Growth doesn’t happen alone.
Ways to stay supported:
- Entrepreneur communities
- Local networking events
- Online groups
- Mastermind or mentorship programs
Being around other builders will:
- Keep you accountable
- Expand your thinking
- Open doors to opportunities
✅ SIMPLE BUSINESS START CHECKLIST
✔ Clarify vision, mission, and values✔ Choose a business name✔ Create basic brand identity✔ File LLC with your state✔ Get EIN from IRS✔ Open business bank account✔ Get a SCORE mentor✔ Learn weekly from trusted entrepreneurs
Final Thought
You don’t need to be perfect to start. You need clarity, courage, and consistency.
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🚀 Business Basics 101: How to Start a Business the Right Way
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