Why We Keep Our Live Trainings Short on Purpose

Don't you hate it when you block off a full hour for a meeting, and the first 20 minutes are a complete waste?

The slow start. The "can everyone see my screen?" The catching up, the throat-clearing, the wandering before anyone gets to the point.

𝗬𝗼𝘂 𝗴𝗮𝘃𝗲 𝘁𝗵𝗲𝗺 𝗮𝗻 𝗵𝗼𝘂𝗿. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗳𝗶𝗳𝘁𝗲𝗲𝗻 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗼𝗳 𝗶𝘁.

Or worse, the "free training" that turns out to be a few minutes of real content wrapped in a long pitch for something else they want you to buy.

𝗪𝗲 𝗵𝗮𝘁𝗲 𝗶𝘁 𝘁𝗼𝗼. 𝗪𝗲 𝗯𝘂𝗶𝗹𝘁 𝗼𝘂𝗿 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗲.

Most of what we do here live runs about 30 minutes, and that is a decision, not a shortcut. The thinking behind it is simple. We match the time to the value, never the other way around.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗮 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝘆𝗼𝘂, 𝘁𝗵𝗲 𝘀𝗹𝗼𝘄 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝘀 𝗴𝗼𝗻𝗲. 𝗧𝗵𝗲 𝘁𝗮𝗻𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗴𝗼𝗻𝗲. 𝗧𝗵𝗲 𝗳𝗶𝗹𝗹𝗲𝗿 𝘁𝗵𝗮𝘁 𝗽𝗮𝗱𝘀 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗶𝗱𝗲𝗮 𝗶𝗻𝘁𝗼 𝗮 𝗳𝘂𝗹𝗹 𝗵𝗼𝘂𝗿 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗳𝗲𝗲𝗹 𝘀𝘂𝗯𝘀𝘁𝗮𝗻𝘁𝗶𝗮𝗹 𝗶𝘀 𝗴𝗼𝗻𝗲. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗹𝗲𝗳𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗮𝗺𝗲 𝗳𝗼𝗿. 𝗬𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽, 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗮𝗻𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻.

When a topic genuinely needs more room, we give it more room. A mastermind might run 60 to 90 minutes, because real depth and real conversation take time, and we will not rush something that deserves space.

𝗕𝘂𝘁 𝗻𝗼𝘁𝗶𝗰𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘁. 𝗜𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗵𝗿𝗲𝗲-𝗵𝗼𝘂𝗿 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 𝘀𝘁𝗿𝗲𝘁𝗰𝗵𝗲𝗱 𝘁𝗵𝗶𝗻 𝘄𝗶𝘁𝗵 𝘁𝗮𝗻𝗴𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗯𝗿𝗲𝗮𝗸𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗰𝘂𝘁. 𝗪𝗲 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀, 𝗮𝗻𝗱 𝗻𝗼 𝗺𝗼𝗿𝗲.

You will see the same thinking in our courses. The lessons come in bite-sized steps, 𝗺𝗼𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝗳𝗶𝘃𝗲 𝗺𝗶𝗻𝘂𝘁𝗲𝘀, because your time is divided among everything else you carry.

You should be able to finish a step in a gap in your day and walk away with something you can use, instead of staring down a 40-minute lesson you keep putting off until you abandon the course entirely.

We work to make every five minutes worth your time, the same way we work to make every thirty.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: When you see 30 minutes on the calendar, do not read it as small. Read it as we respected your time enough to cut everything that would have wasted it.

𝗬𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗻𝗲𝘃𝗲𝗿 𝗴𝗲𝘁 𝗯𝗮𝗰𝗸. 𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝗽𝗲𝗻𝗱 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂.

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