Oct 25 • General discussion
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2 Trends Everyone’s Talking About Right Now
đź”»Storytelling Skills
One acquainted team in China is selling cosmetics for €6M per month (August numbers) through live streams with a 12-person team. How? Pure storytelling. They grab attention, make people want to watch, and that’s the secret sauce. Not only the content generation, live-streams works as well.
Right now, storytelling is the key skill if you want to stand out on social media—especially as a new brand. Imagine how you can attract attention by telling your story beautifully. I’ve been sharing this idea in meetings with brand owners, and everyone agrees 100%!
🔻The “anti-quality” Trend
Brands are intentionally lowering content quality to break through banner blindness (premium brands aside).
On TikTok, this has been standard for a while - raw, simple, natural content works. Now this trend is spreading to all platforms. Brands aren’t overthinking it anymore; they produce tons of content and distribute it freely.
Raw, “messy” content is performing better than polished, overly-produced content.
🔺The same goes for China geo, they shoot content casually, and it works.
Looking to hear your thoughts👨‍💻
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