4d ⢠General discussion
đThe 19th century Marketing
In the 1870s, Smirnov came up with a tactic that today would be called guerrilla marketing.
He sent planted men into the taverns around his city.
Their task was simple:
They would enter a bar and loudly, so everyone could hear, ask:
- âDo you have Smirnov vodka?â
Most often, the owner would reply:
- âNo, we donât carry that.â
The man would pretend to be offended and say:
- âWell, then Iâll go somewhere that does have it!âAnd leave.
Guess what happened next?
The tavern owners were shocked: several people a day were coming in and asking for the same brand.
And the owner would think: âDamn, if thereâs demand, I need to order it immediately!â
In the end, merchants themselves started coming to Smirnov, asking him to supply them with âthat very vodka everyone is asking for.â
⨠Conclusion
Smirnov didnât wait for demand. He created it. Before his product was a household name, he made people believe it already was.
Perceived popularity drives real popularity.
Whether youâre selling a course, a template, a guide, or any digital product⌠donât wait for the world to discover you.
⤠Talk about your product constantly.
⤠Show people using it.
⤠Share results, testimonials, conversations.
⤠Create the feeling that âeveryone is asking for it.â
Because in marketing, attention comes to those who act like they already have it.
Donât chase demand. Start the spark, and let the market follow.đ
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đThe 19th century Marketing
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