❌Red Flags in Marketing❌
Sharing a few important thoughts on mistakes to avoid when running marketing campaigns.
🔺Trying to grab every traffic source at once. You need to go deep into one channel, master it, and become the best there first. Only after that does it make sense to expand to other channels. Trying to do everything at once usually leads to very shallow results.
🔺Not testing the product for marketing fit. Some products are hard to advertise, no matter how good they are. A key business task is to quickly test creatives with a small budget and decide whether the product can be scaled through marketing, or whether it’s better not to push it via paid marketing at all.
🔺Testing too few hypotheses, and testing them too slowly. Speed and volume of testing are critical. Slow iteration kills momentum.
🔺An unclear offer. Your product might be perfect, but if you describe it poorly, it won’t sell. A person should understand why they need it in one sentence or within five seconds.
🔺Not learning from adjacent industries or other countries. In my opinion, there’s little value in only looking at top leaders in your own niche - they’re already several steps ahead, and their setup likely won’t work for you. It’s far more powerful to take ideas from completely different industries or markets and adapt them early to your own business.
💡Final thought💡
Most marketing failures don’t happen because the product is bad. They happen because the strategy is unfocused, unclear, or too slow. Chasing every channel, skipping validation, moving cautiously, or communicating poorly all lead to the same outcome: wasted effort and stalled growth.
✅Master one channel before expanding.
✅Test fast and often.
✅Make your offer instantly understandable.
✅And stay curious beyond your own niche.
When you avoid these red flags, marketing stops feeling chaotic and starts becoming a repeatable system, one where decisions are based on data, clarity, and learning, not guesswork.
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Mykhailo Sosidko
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❌Red Flags in Marketing❌
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