9h • General discussion
How to run a Successful Pre-Launch campaign🕤
Main Hype · Waitlists · Beta offers
Most creators build a product and THEN try to sell it.
What actually the most profitable launches do? They sell BEFORE the product is finished.
And that’s the power of a pre-launch campaign.
Here’s how to do it right:
1️⃣ Start With a Strong Hook
Your pre-launch must answer:
“What problem will this product solve?” AND “Why should they care NOW?”
This becomes your main promo message.
2️⃣ Build a Waitlist
A waitlist gives you:✔ warm leads✔ excited buyers✔ social proof✔ guaranteed sales on day one
Use:
🔻a simple landing page
🔻a clear promise
🔻an incentive (discount, bonus, early access)
3️⃣ Share the Journey Publicly
People love being part of the creation.Share:
🔺BTS updates
🔺progress screenshots
🔺sneak peeks
🔺polls
🔺questions
🔺teasers
This builds anticipation and makes the product feel “special.”
4️⃣ Offer a Beta Version
A beta launch helps you:
▪️test the product
▪️collect testimonials
▪️remove what isn’t working
▪️validate the offer
And you can price it lower to make entry easy.
5️⃣ Countdown + Scarcity
When launch day is close, use:
⏳ countdown posts
🚫 limited seats
📉 price increases
🎁 bonuses expiring
Scarcity boosts urgency and conversions.
6️⃣Objection-Handling Content
Before launch, release content that removes fears and doubts:
🔸FAQs
🔸“Who this is for / not for”
🔸Behind-the-scenes
🔸Mini case studies
🔸Myth-busting posts
This warms your audience and makes them feel safe buying.
7️⃣Social Proof Seeding
Start showing micro-proof before the product is even out:
🔹testimonials from beta testers
🔹screenshots of people joining the waitlist
🔹 DMs asking about the launch
🔹progress updates
🔹early reviews
This builds trust and signals that others are already interested.
Final thought:
A strong pre-launch does 70% of the selling for you. By the time you launch, people should already be ready with their cards out. Your launch should feel like the natural result of everything you’ve been building step by step.
Sell the vision → before you sell the product.
0
0 comments
How to run a Successful Pre-Launch campaign🕤
powered by
skool.com/mikes-group-8018
Learn how to create, market, and sell digital products. Collaborate, share your experience and gain knowledge!
Suggested communities
Powered by