Here's franchising news for this week! https://us17.campaign-archive.com/?e=1be0fc17bc&u=de3d78671d112246a158a5cbf&id=6d8aea71cb

Stop the Startups, Start Franchising! If your schedule allows I'm speaking on franchising today at 2 PM CT/3 PM ET. Register at https://drasticfranchise.com/startfranchisingwebinar

Here's an article that describes the Ascension program. A program for underrepresented Black people who want to get into and grow in franchising. The IFA is the grandfather organization for franchising and is launching their 2nd cohort for the program. Check out the details - https://blackenterprise.com/the-ifa-franchise-ascension-initiative-is-accepting-2025-applications

Local Search Optimization in 2025: New Strategies for Business Growth Summary: Discover the latest local search optimization strategies for 2025, including AI-powered insights, mobile-first techniques, and GBP optimization to boost visibility and drive business growth. In 2025, local search will be more dynamic than ever, driven by AI advancements, hyper-personalization, and evolving user behaviors. Businesses that want to stay ahead must adapt to these changes and ensure their online presence remains visible and competitive. From optimizing Google Business Profiles to leveraging AI-powered insights, this blog post explores the latest strategies for enhancing local search rankings, attracting more customers, and driving business growth. Understanding the Evolution of Local Search in 2025 Local search is rapidly evolving, and in 2025, businesses must adapt to the latest trends to stay competitive. The most significant shift comes from AI-driven personalization, real-time updates, and hyperlocal relevance. Consumers expect search engines to deliver results tailored precisely to their needs, location, and preferences—often before they even ask. Key changes include: - AI-powered search understanding: Search engines now interpret intent beyond keywords, considering user behavior, previous searches, and contextual cues. - Hyper-personalization: According to a study by the IBM Institute for Business Value, three in five consumers want to use AI applications as they shop. A McKinsey study also found that 71% of consumers expect companies to deliver personalized content. Of those customers, 76% say they are frustrated when their interactions with businesses aren't tailored to their needs. Google's search results are curated based on a user's past interactions, delivering highly specific local recommendations.