Are You Targeting—Or Just Guessing? · Max Business School™

Are You Targeting—Or Just Guessing?

🎯 Audience targeting in 2025 isn’t about demographics. It’s about behavior + intent.

For one campaign, we used:

🔍 Engagement-based lookalikes

📱 Instagram poll data

💡 On-site behavior patterns

📈 Result? 5.2x ROAS with fewer impressions.

📊 It’s not about reaching more. It’s about reaching right.

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