May '24 • Digital Marketing & Business
7 best practices to create winning Ad Creatives
1. Show me, don’t tell me:
If you’re going to use a visual ad, you should use it correctly. Don’t just re-state your product benefits, value proposition or your product’s features, actually show them to the consumer.
2. Use multiple image carousel posts:
Sometimes it’s hard to show how to use your product in one image.
So brands automatically fall back to making videos, forgetting to test out different ad formats.
Remember, it’s ok to use multiple images per ad.
That’s why you can use carousel ads on Most social ads platforms.
3. Use 15-30 second video ads:
E-commerce brands often they fall to this erroneous notion that videos should be several minutes long.
If you want to create a good video ad, it needs to be under a minute, preferably either 15 or 30 seconds max.
4. Proudly display user-generated content (UGC)
An even more powerful way to display social proof is by using the actual images that your customers created.
This is what’s called user-generated content or UGC.
Most brands use models or photos made at staged photoshoots to display their products.
What’s even more authentic is to display the customers themselves using the product.
5. Showcase your unique customer journey:
From the point they place an order, shipment and packaging to unboxing.
Packaging has become a really unique feature brands in the last few years.
We’ve seen this with the Allbirds, and how the entire unboxing experience becomes part of their value proposition.
Unboxing is a great way to show the product, and you can use an image or the actual unboxing video in your ad.
6. Highlight sustainable practices:
Consumers care about buying products that are made out of recyclable organic materials and are manufactured sustainably.
So if this is one of the major selling points of your brand or product you should create ads that highlight it.
7. Let the influencers do all the explaining:
Last but not least, let’s talk about influencers.
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7 best practices to create winning Ad Creatives
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