Nov '24 • Lives!!
LightSkool Live Recap and Replay!
Head over to the "Classroom" to watch the replay of today's live, and see the super cool AI generated Show Notes Below!
Quick recap
Zach discussed his experiences of seeing the world in a vibrant and colorful way, reflecting on the challenges he faced in 2024, and the importance of in-person connections and personal experiences. He emphasized the importance of investing with commitment and risk, the choice of lens in photography, and the importance of understanding exposure in photography. Lastly, he encouraged the participants to set specific goals for the new year, plan the necessary steps, and take concrete actions towards achieving their photography goals.
Next steps
Light School members to set specific goals with timeframes for improving their photography in 2025.
Interested members to fill out the workshop form for potential March 2025 workshops.
Members wanting to build a photography business to create a plan and set a target date for completing their portfolio.
Members aiming to earn $50,000 from photography to develop a concrete plan with milestones.
Zach to provide coaching services for members who need help developing their photography business plans.
Members to practice shooting for highlights and editing techniques demonstrated in the meeting to improve their photography skills.
Summary
Vibrant World Through Zach's Lens
Zach is enthusiastically describing his experience of seeing the world in a vibrant and colorful way, possibly referring to photography as indicated by the slide title. He expresses joy, gratitude, and appreciation for the beauty around him using both English and Spanish phrases. While his statements are somewhat fragmented, the overall sentiment conveys a sense of wonder and appreciation for life's vibrancy.
Zach's Challenges and Coping Strategies
Zach reflects on the challenges he faced in 2024, including rebuilding his photography business, starting a new healthcare venture, financial struggles, and personal difficulties like selling his house. Despite the obstacles, he encourages viewers to find ways to cope and succeed. Zach shares how connecting with his friend Matt over a cigar and dinner helped him feel better, even though he felt exhausted from working hard to raise capital for his new venture. The summary captures Zach's acknowledgment of the year's difficulties, his determination to overcome them, and the importance of social support during trying times.
In-Person Connections and Personal Growth
In the meeting, Zach discussed the importance of in-person connections and the transformative power of sharing personal experiences. He shared a personal story about a friend who was inspired to pursue his travel dreams after a conversation with Zach. Zach emphasized the need for setting realistic timelines for goals and the importance of focus in achieving momentum. He also highlighted the need for a clear business plan, using the example of a photography business focused on romantic couple portraits. Zach encouraged attendees to define their goals and focus on specific areas to achieve success.
Investing With Commitment and Risk
Zach emphasized the importance of investing with commitment and risk, citing his own experience of making $104,000 after investing $5,000 in coaching. He stressed the need to remove risk, such as getting out of debt and clearing schedules, to be more motivated. Zach also highlighted the importance of making a plan and sticking to it, using his experience with Jeff Goins as an example. He encouraged the audience to reach out to him for help with their plans. Finally, Zach emphasized the value of creating intangible value in relationships and businesses, leading to reciprocation and reinvestment.
Lens Choice in Photography Basics
In the meeting, Zach discussed the importance of lens choice in photography. He explained that the perspective of a photo is determined by the photographer's proximity to the subject, not the lens. He used examples to illustrate how different lenses can create different effects, such as the 16mm lens showing more of the surroundings and the 85mm lens compressing the background. Zach emphasized that the choice of lens depends on the photographer's goals, such as eliminating distractions or isolating the subject. He also mentioned the difference between crop sensor and full frame sensors in cameras.
Investing in High-Quality Lenses for Photography
Zach discussed the importance of investing in high-quality lenses for professional photography. He highlighted the Canon 16-35mm lens as an excellent choice for street style photography and weddings, emphasizing its fast focusing and sharpness. Zach also recommended the Canon 85mm lens for portraits, noting its ability to capture subjects in tight spaces. He mentioned the Canon 100mm macro lens as a versatile option for portraits and macro photography. Lastly, he introduced the Canon 70-200mm lens with image stabilization, essential for weddings due to its ability to capture distant subjects and eliminate background noise. Zach concluded that a photographer only needs two lenses, a 35mm and an 85mm, for most situations.
Camera Height and Perspective in Photography
Zach discussed the importance of camera height and perspective in photography. He explained that shooting from the center of the frame and at waist height can make subjects appear natural, while shooting high can de-emphasize elements below the frame. He also demonstrated how to capture a sunset without blowing out the sky by adjusting exposure settings.
Mastering Exposure in Photography
Zach emphasized the importance of understanding exposure in photography. He explained how to use the RGB histogram to ensure proper exposure, with the red channel representing highlights, the green channel mid-tones, and the blue channel shadows. He also highlighted the use of highlight alerts to prevent overexposure. Zach demonstrated how to recover details in shadows and highlights during post-production, using examples from his own photos. He stressed the importance of shooting images slightly underexposed to allow for recovery in post-production, rather than overexposing and risking loss of details.
Setting Photography Goals for the New Year
Zach encourages the participants to set specific goals with timeframes for the new year, such as completing a photography portfolio by April 1st or earning $50,000 from photography. He suggests planning the necessary steps like learning new skills, doing photoshoots, creating a website, and finding clients. Zach mentions that the winter months are a good time for planning and preparation, as people start making plans for the spring. He also promotes his workshops in March 2025 and invites participants to express interest. Overall, Zach motivates the group to take concrete actions towards achieving their photography goals in the coming year.
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