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YouTube Is the New TV: Why Creators Should Build Shows/Series, Not Just Videos

YouTube CEO Neal Mohan made the company’s direction clear in his January 2026 letter: “YouTube is the new TV because creators are the new prime time.”

For creators, that signals an important shift. The next competitive advantage may not come from simply publishing more individual videos. It may come from developing recognizable shows and series that give audiences a reason to return.

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