My concern is around how we position the free pilot in our cold call and Loom scripts without it coming across to business owners as though the product isn't fully developed or battle tested yet, because that could trigger hesitation or push back.
For those of you who have gone through this stage, how did you adjust your scripts to frame the free pilot as an exclusive opportunity rather than a testing phase?
And what specific language worked best to communicate value upfront so the free offer actually increases interest rather than raising doubt?
Would love to hear how you guys handled this transition in your own outreach.