About 15 years ago, I built out a fairly advanced WordPress site for an association client. It had a lot of moving parts and served them well.
A few years later, a new board came in, took things in a different direction, and we parted ways.
Fast forward to now… the Executive Director reached back out, and that conversation turned into a major opportunity.
We just secured the project to rebuild not only their front-facing website (this time leveraging Lovable + AI), but also their entire backend ecosystem inside GoHighLevel.
We’re talking full infrastructure:
- Membership management system
- Learning Management System (LMS) for training + CEUs
- Course sales + delivery
- Email and communication systems
- Board and internal workflows
- CRM + automation
- And layering in AI voice + chat functionality
Initial engagement is $23K+, with multiple phases already mapped out.
The bigger play here is what this unlocks:
- Expansion into other state associations
- Direct access to their member base (local service businesses)
- Becoming a preferred vendor for their members
- Long-term backend + marketing retainers|
This is exactly the kind of integrated, AI-driven authority infrastructure I’ve been working toward.
Appreciate the insights and conversations inside CEO Lab that helped sharpen this approach. This one’s just getting started.