Low-Ticket Membership Launch Debrief

Hey friends! I just completed a founding members launch for a monetize-style membership. My main goal was to get this out there so that it’s ready to be used as a downsell after my high-ticket launch next month. Set my goal at 5 Members, got 16!

Here’s the debrief:

Product Name: The Neurofamily Collective

Product Price: $27/Month $270/Year

Description of Product: Membership program designed to help parents of neurodivergent kids find the accommodations that regulate their neurodivergent child, balance those accommodations so that every member of the neurofamily is getting their needs met, and effectively advocate for their entire neurofamily.

List Size at Time of Launch: ~13,400

13,512 Sent first pre-launch mention email
13,345 Sent first sales email – 7 on waitlist
13,166 Sent final sales email

Number of Sales: 16

4 Pay in Full (25%)
12 Monthly Membership (75%)
1 Upsell - 1:1 Quick Start Call (6.25%)

Total Revenue Generated: $1503

Total Recurring: $324
Total Annual: $1080
Total Upsell: $99

Lessons Learned:

I should do an actual webinar launch for this membership after my high-ticket program is rolling.
Send more emails! Every email got at least one new member.
Personal reach out was a big needle mover.

How I’m Feeling: Excellent!