Hey guys! It's been a minute since I've made a value post like this. But I promise that it's only because I'm working on something big behind the scenes! π
Most clients I work with already have either NO funnel or a very 5-step simple funnel. You know what I mean:
- Ask where lead is from
- Ask if lead knows about "X" opportunity or if they need explanation
- Ask about lead's goals and dreams
- Ask if lead has capital to invest
- And if they pass EVERY one of the above filters... Book in a call ποΈ
In general, an optimized booking funnel will bring anywhere from 20-40% booking rate for our clients.
Which is great! You don't want to book in people that aren't qualified, right?
Think about it: a 20% booking rate means that 80% of the leads that you are *already paying* to invite into your inbox are being tossed away.
We all know that there are people who REALLY want your coaching/service/product, but just can't afford it right now. π
Or maybe they aren't sure about it yet and need some nurturing?
Things can get VERY messy when your DM setters/agents try to sell many products vs. one flagship product.
Fortunately with Manychat, you can easily push all disqualified leads to a secondary or even tertiary offer without adding any complexity to your team's workflows. These lower-priced or even FREE offers allow your business to scrape up paying customers that would otherwise be left on the cutting room floor. π€
Now, I know the concept of "downselling" is nothing new, but many of us have been conditioned to forego downsell opportunities because they typically add undue complexity in your business. ππΌ
My question to YOU: Have you reconsidered adding downsells now that you can automate your entire funnel?
With automated flows, you can add simple branch logic that guides disqualified leads down to Offer #2, then Offer #3, then a FREE offer which is gated by email and/or DM list signup. π©
The coolest part? You only need to do this one time, and it can take you less than an hour to implement.
Miniscule effort, disproportionate reward. That's what we're all after, right? π°