Standing out on Instagram is a piece of cake for personal brands.

Nikola Nikolić

Sep '24 • General discussion

Here’s how to do it:

1. Share Valuable Content that "FEELS" different

Majority of what you have to share has already been said on social media.

So you should share the same ideas but with a unique perspective, so it FEELS.

2. Be a problem-solver

Your content should educate, inspire, and solve problems for your audience.

3. Spend time with your audience

Make your audience spend as much time as possible with you.

This is how you will build relationships with them and make them trust you.

Ideally, you would post long form that redirects them to long-form YouTube videos (15-30 min videos or podcasts)

4. Showcase Your Expertise

There are 2 ways to show your competence.

By providing value - tips, tricks, tutorials, free e-books, etc.

Or by showing past success stories.

Therefore, share your achievements, case studies, and testimonials.

5. Be Authentic

Don't just build a brand that people follow because of the value you provide.

Also, show your unique personality and share your personal stories and interests.

If you want your personal brand's profile to look professional, comment the word "BRAND" and I will share with you my free "Instagram Profile Optimization Guide".

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