Has anyone else noticed this trend?

Many high ticket coaches are shifting their business model.

Their $2000-$5000 programs are now being sold for $300-$500 where they only sell the video course without any group coaching programs.

And they are keeping the higher ticket masterminds $10000+.

So they basically have 2 main programs - $500 course and $10k+ Mastermind.

Anyone who is deeper in the industry who can explain the shift?