Jun '24 • Announcements
How Do You Get More Strangers To Buy Your Stuff?
The ability to convert strangers into loyal customers is the holy grail of success in business.
But how can you get more people, who have never heard of your brand, to buy your products or services?
It's a challenge, but with the right strategies, you can turn strangers into paying customers. Here are a few things to think about:
1. DEFINE YOUR TARGET AUDIENCE
Before you can persuade strangers to buy from you, you need to know who they are. Start by creating detailed buyer personas that represent your ideal customers.
What are their demographics, interests, pain points, and preferences?
Understanding your target audience is the first step in tailoring your marketing efforts to attract strangers who are more likely to become customers.
You can do this with Sales Navigator:
2. CRAFT COMPELLING CONTENT
Once you've defined your target audience, the next step is to create high-quality, relevant content that resonates with your target audience.
This can often be a showstopper with business owners who are always "busy" but there are some quick fixes:
- Repurpose existing content from your website or blogs. The key is to match the engaging content with your target audience.
- Use other people's content - for example, use Google Alerts to find articles about the area you work in and share these with your target audience. This positions you as an authority figure in your industry and draws people to you.
- Use AI - put a headline into ChatGPT or similar will provide the bones of an article which you personalise.
3. PERSONALISE YOUR MARKETING MESSAGES
Personalisation is key to connecting with strangers.
Use data and insights to tailor your marketing messages to individual preferences and behaviours.
If you've written any articles on LinkedIn, you can gain some valuable insights by clicking on View stats:
Personalised LinkedIn messages work much better than just sharing content to your feed.
Turning strangers into customers on LinkedIn is entirely achievable with the right strategies.
By understanding your target audience, creating valuable content and personalising your messaging, you can engage with your prospects in a meaningful way.
0
0 comments
How Do You Get More Strangers To Buy Your Stuff?
skool.com/make-more-sales-with-linkedin-5946
How to get more leads, prospects and sales from LinkedIn.
Powered by