SHINE on LinkedIn by Melissa
Private
15 members
Free
Transitioning from Transactional Selling to Trusted Advisory on LinkedIn
Current Challenges
- Lead Generation Inefficiency
- Competitive Disadvantage
- Quota Risk
The SHINE Framework
- Stories: Share authentic narratives and customer experiences to build credibility and connection.
- Highlights: Use measurable outcomes, testimonials, and case studies as social proof.
- Insights: Publish actionable, problem-solving perspectives to position yourself as a trusted advisor.
- Networking: Engage consistently with key decision-makers and industry influencers to expand visibility.
- Expertise: Deliver consistent expert content to establish authority and top-of-mind recognition.
Expected Outcomes & Timeline
- Wk 1: Increased engagement from target prospects on LinkedIn content.
- Wk 2: Inbound inquiries begin from decision-makers via DMs.
- Wk 3: Referrals start coming through the extended network.
- Wk 4: Steady flow of quality discovery calls without relying on cold outreach.
Buy the course here: https://asyncsales.co/shine-course
